This post is going to talk about what SEO is and why it's important to have on your website or blog.
WHAT IS SEO?
SEO, or Search Engine Optimization, is a technique used to help search engines and potential customers find content on your site.
WHY IS SEO IMPORTANT?
You want people to be able to find your content because that means more leads and potentially more business for you!
If you and your competitor have very similar information on each of your websites, but your website is configured with SEO and theirs isn't, your site is much more likely to show up at the top of Google while theirs might not show up at all.
You get the business leads and they don't. Simple as that.
THE GOAL IS TO GET SEARCH ENGINES TO RECOMMEND YOUR SITE
Search engines (Google, Yelp, Bing, etc.) look for good website content that helps people find the answers to their questions.
If you have useful content and have each of your web pages on your site properly formatted and configured for SEO, then you are more likely going to be recommended by search engines. When you're recommended, your site will show up higher on a search engine results page (SERP).
You want your site to be one of the first sites that come up in the search results because people are less likely to keep looking for their answer beyond the first page. Instead, they'll just type in a new question.
HOW TO RANK HIGHER IN SEARCH ENGINES
Here's what you need to have:
- Useful, descriptive content that actually answers people's questions or helps people find what they are looking for.
- A fast-performing site: Image sizes, for example, are configured properly so they don't slow down the loading time of your pages.
- A good UX: Also known as "a good user experience." This means your site looks good, it's easy to navigate around, it looks safe, it doesn't have a high bounce rate, etc.
- Website authority: Other authoritative sites link to your website as a reference (an authoritative site is a very high-quality, useful website that is respected by knowledgeable people in its industry.)
Create a great site, create content people need and make it easy for them to share it. If you can do all of this, you'll start to see your website traffic increase.
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