Tara in Costa Rica | Owner and Designer of Whipped Dream

Oh, hello!

I'm Tara, a 30-something, introverted, creative entrepreneur with a colorful imagination and one of those brain that never seems to like to sleep.

With one part left brain (analytical, logical, strategic) + one part right brain (imaginative, creative, intuitive), becoming an entrepreneur in a creative field makes a lot of sense to me. 

Ideas light me up, I love to think big, I love making things things look pretty and I love having the freedom to mix my creativity with my problem-solving side. Basically, I like to make everything around me better.

I'm also an encourager at heart and love pushing others be better and to go after everything they want in life! I've spent the past 5 years running a few of my own online businesses and blogs, all of which are focused on helping others achieve their goals and reach their own versions of success!


Tara Tierney Ocean Beach | The Designer behind Whipped Dream

Tara Dessert | Whipped Dream


The best part about all of these is that I can run them all by myself (most of them run on systems of automation combined with passive income) and still have the time freedom to do what I love. 

When I'm not learning or creating something, I can often be found somewhere outside or at the beach (I live in San Diego), traveling somewhere new and fun, testing my strength in the gym or eating copious amounts of delicious food (I'm totally a foodie.)

Pacific Beach, San Diego

I was created to create.

Being creative is both my passion and my obsession.

Graphic design, website design, writing, creating new businesses, developing new products... all I want to do is make stuff all day, every day. I am truly at my happiest when I'm in my creative mode. 🙂

I also get bored easily and constantly feel like I need to be doing something that makes me think and stimulates my brain. Rarely will you find me sitting around watching TV (I don't even have cable!) or doing anything that's unproductive. I have an intense desire to always be working towards something and finding ways to make improvements.

Additionally, I'm very detail-oriented and have a huge appreciation for custom-made stuff. That being said, I have a tendency to be a bit of a perfectionist when it comes to my creations. It's both a blessing and a curse. *sigh*

I have a curious soul.

I'm addicted to all things that revolve around learning, growing and evolving. One of my deepest interests is psychology; I love trying to understand why people think a certain way or what makes them do what they do.

Speaking of psychology, I have discovered over time, that in getting to know myself and understanding my own personality, I have been able to substantially improve both my life and my business(es.) When I understand how I operate and why, I am better able to manage my behaviors and therefore make more logical decisions.

Getting to know myself has has also helped me figure out what I'm naturally good at and what my true passions are. I am both an empath and have an INFP personality type, which probably explains why I like to spend a lot of time alone, thinking and creating. It's also probably why I tend to have a natural ability to understand other people, which helps a lot when it comes to bringing someone else's visions to life through branding and design!

My love for simplicity

I feel deeply compelled to organize and create things that make everything easier.

Easier find. Easier to use. Easier to learn from.

This personally helps me to be more efficient, which helps me do things with less effort and in less time. That being said, I’m always looking for new ways to automate and streamline my processes in any way possible! And I'm a huge advocate of passive income!

I enjoy diving deep into things but doing tasks that I don't find fun just simply take up too much time. Since I like to work alone, hiring someone to help me has never seemed like an ideal situation to me. Finding ways to automate things and being more organized and efficient has given me more time freedom to do more of what I love, which is learning, designing and writing. 🙂

My weird way of learning

Back in my school days, I would have 2 notebooks for every class. One was for jotting down notes in class. That one was messy and disorganized.

The other notebook was my organized notebook. I’d actually go home and REWRITE my notes in an organized way and with prettier handwriting. Rewriting my notes helped me understand the subject better, and was my weird little way of learning and studying. When it was time to prepare for a test, I could go back over all my well-organized notes and find everything easier. It was a more efficient way of learning for me.

I think that’s why I love website design and blogging. It’s pretty, it’s organized, it functions well and I can write down everything I want to learn about in different blog posts. Then, whenever I need to revisit a topic, I can go to my own site to read about it instead of having to go scour other people’s sites looking for that thing I think I remember them writing about… somewhere.


How I became an entrepreneur

Read my story about how I became an entrepreneur (after never wanting to to have my own business), how I discovered my true passion and how I created the kind of lifestyle that gives me the freedom to be my own boss, live wherever I want and do whatever I want.

I hope my story helps you learn from some of the mistakes I made while also inspiring and encouraging you to keep chasing after your own dreams! I’ve learned that if you are persistent, patient and never give up, you’ll eventually be able to create your own dream job and a fulfilling life you absolutely love.

How I Created My Dream Biz + Freedom Lifestyle

Everyone has a story. Use it to build your brand. Be authentic, be vulnerable, be truthful and most of all, be YOU.

Let's be friends!

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