Featured Unicorn | MaryKate McInerney | Kissed Organic Airbrush Tanning

MaryKate McInerney | Owner of Kissed Organic Airbrush Tanning

MaryKate McInerney is the beauty and brains behind Kissed, an organic airbrush tanning studio in the Boston area.

HOW WE MET

I met MaryKate, back in 2016, as a referral from spray tan educator and mentor Kelly Callaghan (now Kelly Meadows.)

MaryKate had just started her own organic airbrush tanning business and was looking for some help with her branding and website.

We started off by working together on Pinterest to figure out her color scheme and the overall feeling of her brand. I had her create a secret "Brand Inspiration Board," where she pinned a variety of colors, shapes, images, fonts and patterns; anything that reflected her target audience and the overall tone of how she wanted her brand to look and feel.

MaryKate wanted to target anyone who desired the look of an organic, natural, healthy airbrush tan and she wanted her branding to feel simple, uplifting, warm and clean. 

I used her secret Brand Inspiration Board on Pinterest to create her Branding Board, which showcased all of her branding elements. This included her logos, her custom color palette, her fonts, and all her branded signature design elements.

In addition, I also helped her with her main logo; she had originally designed it herself, but needed to have it vectorized so that she could scale it to any size and use it for both web and print purposes. We also updated the colors to match her new color palette, which was mainly pink, gray and white.

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HERE'S HOW HER LOGO LOOKED BEFORE

Original Kissed Organic Airbrush Tanning Logo

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HERE'S HOW HER LOGO LOOKED AFTER

Kissed Organic Airbrush Tanning Logo

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HERE'S HER BRANDING BOARD

Kissed Organic Airbrush Tanning Branding Board | Whipped Dream

Once we had all of her branding elements down, we worked together to design a custom WordPress site that featured 8 pages and also included a blog. Her site is responsive, so that it looks great on all devices (mobile, tablet, laptop, desktop,) and is also search engine optimized so that people are able to find her online.

 

FIRST PAGE OF KISSED WEBSITE

Kissed Tanning Website | Designed by Whipped Dream

RESPONSIVE WEBSITE FOR KISSED ORGANIC AIRBRUSH TANNING

Looks good on all devices!

Kissed Tanning Responsive Website | Whipped Dream

Premium WordPress Theme Used

Ambitious Unicorn

WHAT MARYKATE'S DOING NOW

MaryKate and I continue to work together on the regular to build up her website, grow her online presence and get her business noticed. If you're in the Boston area and are looking to get a spray tan, you should totally book one with her! Her studio is in West Roxbury, but also does mobile tanning, and I hear great things about her services!

CONNECT WITH MARYKATE!

Crown | Whipped Dream

IN HER OWN WORDS

"Whipped Dream was one of the best investments I made for my airbrush tanning business. Tara is extremely knowledgeable and creative when it comes to designing your dream website. She always responded very quickly to any questions or changes I had. I highly recommend designing a branding board and website with her. She has a great eye for understanding your taste in colors, fonts, logos, etc. It is obvious from the beginning how talented and experienced she is with website development. Most of all, she does exactly what you want! She makes sure that you are 100% satisfied with the results!"

MaryKate McInerney | Owner of Kissed Organic Airbrush Tanning

MaryKate McInerney | Kissed

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2016-11-05T12:58:47+00:00

MaryKate McInerney | Kissed

MaryKate McInerney | Owner of Kissed Organic Airbrush Tanning

Don't Ask What the World Needs. Ask What Makes You Come Alive. | Whipped Dream

Join my Facebook Group for Ambitious Women | Ambitious Unicorns - Hosted by Tara Tierney of Whipped Dream

Branding and Website Design Services for Ambitious Women | Whipped Dream

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