Shannon Gaines is the beauty and brains behind Epic Tan, a spray tanning studio in Scottsdale, AZ.
HOW WE MET
I met Shannon, at the beginning of 2018, as a referral from spray tan educator and mentor Kelly Callaghan (now Kelly Meadows.)
Shannon had just started her own spray tanning business and was looking for some help with her branding and website.
We started things off by refreshing her logo.
She had created her own logo but needed it in a high res format for printing purposes. She also needed to be able to use her logo on all of her social media platforms, her website and her Vagaro booking site. In addition, she let me know that she was open to updating the design of it a bit and the style she was going for was clean, simple and modern.
I decided to not only update her main logo but also design two alternative logos so that she would have more freedom of use with them.
HOW HER LOGO LOOKED BEFORE
SOME INITIAL CONCEPTS FOR HER MAIN LOGO
SOME INITIAL CONCEPTS FOR HER ALTERNATIVE LOGOS
THE LOGOS SHE ENDED UP CHOOSING
Once we had her logos down, we started working on her custom website. I did a complete WordPress setup for her, did the page layout and design of 4 pages, matched everything with her color scheme (white, gold, black), configured her social media links, added a contact form, and made sure her site looked just as good on a desktop as it did on a mobile phone or tablet (responsive).
In addition, I did keyword research, and formatted and configured her entire site with SEO so her site could get found more often online.
Once Shannon's logo's and website were done, we started working on her branded collaterals, which included business cards, promotion cards, rack cards and before & after care cards. Below is how they came out!
Shannon was amazing to work with and I'm personally super happy with the way everything came out! I look forward to working on more creative projects in the future with her!
WHAT SHANNON'S DOING NOW
CONNECT WITH SHANNON!
IN HER OWN WORDS
"I was in search for a good graphic artist to help me launch my spray tanning business through logo and website design. Someone within my industry immediately reached out and highly recommended Tara at Whipped Dream. I had a quick (5 minute) phone conversation with Tara to discuss my needs and let's just say she had me at hello! I have never met anyone that basically "got me" or understood my goals, mission, design needs and then some from the initial conversation. AllI can say is that Tara is AMAZING and far exceeded my expectations with my logo and website design. She truly cares about your business and your success! She was on task (uses a project management app), thorough with communication, followed through with deadlines as promised and delivered the most UNBELIEVABLE product/design AND customer service! I have officially added Whipped Dream to my marketing team for my business! Her quality of design was above and beyond and I am so lucky and grateful for the referral because she's such a pleasure to work with on every level. Thank you so much, Tara - your feedback, guidance, timeliness in getting my logo/website done will help make my business more than successful than ever! You are a true ROCKSTAR!!!! Now onto business cards and then some! WOOHOO!!!!"
Shannon Gaines | Epic Tan
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