If you're new to the design and marketing world and are either working with a designer or trying to learn it all yourself, you may be uncertain at what different "designer terms" mean.
That's why I came up with a [growing] list for you! My goal is always to make learning as simple and coherent as possible.
Below is a list of web design, graphic design, blogging and marketing terms:
Affiliate Marketing: A way bloggers can monetize their site by using a special code to link to another website’s products or services in return for a commission, usually a percentage of the sale price, if purchased within a specified period of time.
Affiliate Program: A program where a merchant (seller) rewards an affiliate for sending them traffic, sales or leads. Also known as a referral program.
Backlinks: Links that point from one website to another.
Below the Fold - Refers to the area of the page that use must scroll to see.
Bleed - Allowing a design to go beyond the edge of the page so there is no margin.
Category: A way of grouping blog posts into topics.
Child Theme: Used in WordPress, a child theme is a theme that inherits the functions of a another theme (a parent theme), and allows you to modify it.
CMYK - Cyan, magenta, yellow, and key (black,) usually used for print.
Comps - The next creative step after creating wireframes, usually when the design goes digital.
DPI/PPI - Dots per inch/pixels per inch in design, also called the resolution.
Flat design: A web design term that refers to a way of designing without adding three-dimensional attributes.
Font - A collection of characters, punctuation marks, numbers and symbols.
GIF - Can be static or animated, often used in web design.
Gradient - Fading from one color to another, or from opaque to transparent.
Grid - Used in print and digital to help align elements to create consistency.
JPEG - Joint Photographic Experts Group, best for images with gradients.
Kearning - Adjusting the spacing between characters in a word.
Leading - How lines of text are spaced vertically, also known as line height.
Margin - The space between a border and the objects outside of it.
Padding - The space between a border and the object inside of it.
Parallax: A web-design trend that involves the background moving slower than the foreground when scrolling, giving a 3D effect.
PDF - Portable Document Format. Ideal for sending materials to be printed.
PNG - Portable Network Graphics. Supports transparency and good for web use.
Prototype - A later stage in the creative development process, meant to give a close idea of the working product.
PSD - The format of files that come directly from Adobe Photoshop.
Resolution - The number of dots per inch; 72dpi for web, 300+dpi for print.
Responsive - A web design that adjusts the layout for different screen sizes.
RGB - Red, green and blue, generally used in digital (web.)
SEO: Search Engine Optimization. Techniques used to improve the visibility of a website within search results in order to increase site traffic.
Typography - The art of arranging type elements in attractive ways.
UI - User interface, or the actual appearance of the design.
UX - User experience, or the flow and behavior of the design.
Webinar: An online seminar, workshop or presentation.
Web Colors - Colors used on the web, represented by 6-digit hexadecimal codes (i.e.; #ffffff = white.)
Web Safe Fonts - Fonts that most users likely have, like Arial, Georgia or Times.
White Space - The area left empty to bring focus to other elements on the page.
Wireframes - A basic layout that doesn't yet have design elements.
WordPress: An open-source (free) content management system, used to create customizable blogs and websites using themes and plugins.
WYSIWYG: Stands for What You See Is What You Get. This refers to what’s being displayed in your post editor corresponding with what appears when the post is published.