ARE YOU A FEMALE ENTREPRENEUR OR BLOGGER LOOKING TO CREATE YOUR OWN SUCCESSFUL BUSINESS DOING WHAT YOU LOVE?
Fabulous! You are in the right place.
Hi! I'm Tara.
I'm a multi-passionate, creative entrepreneur who loves to design, write, experiment and create new things that help others.
Whipped Dream is my little creative space in the online world where I share my insights and wisdom on all things related to design, marketing, business and blogging.
I also offer custom branding + website design services for female entrepreneurs and bloggers!
My mission is simple
To help ambitious women create + elevate their dream biz so they can live their lives doing more of what they love!
I AM TRULY PASSIONATE ABOUT HELPING OTHER AMBITIOUS WOMEN RISE UP + CREATE SUCCESSFUL BUSINESSES AROUND THEIR PASSIONS!
I believe that life should be fun, exciting and magical! We should all be living our lives the way we want to live them and doing whatever makes us feel happy and totally fulfilled.
That being said, I absolutely LOVE seeing other women stepping into their own power, chasing their dreams and doing whatever it takes to cultivate a life for themselves that makes them feel completely happy from the inside out!
Going after everything you want in life takes courage, drive, passion, patience and persistence. Ambitious women don't expect hand-outs; they work for what they want and earn it through time and effort. They know it's supposed to be hard; if it were easy, everyone would be successful. They know the challenges they face and overcome are what make the reward of finally achieving their goals and dreams that much sweeter!
I love connecting with these types of women because they inspire and motivate me to do more, be more and never give up!
Five years ago, a female entrepreneur friend of mine inspired me to create my own business (this one!) It was definitely the most challenging and stressful thing I've ever put myself through in my life, but looking back, I can honestly say it was all worth it! I am now the happiest I have ever been, living the lifestyle of my dreams and doing what I love every day!
Through her guidance and continuous encouragement to keep pushing forward, I was able to create something that completely changed my life for the better and for that she'll forever be a huge part of my success story!
Because she had such a big impact on me and my life, I now have a huge desire to be part of other women's success stories!
WHO I LOVE TO WORK 1-ON-1 WITH
I absolutely LOVE working with ambitious women who understand the importance of investing in their business and who are ready to get help bringing their visions and businesses to life!
I prefer to work with women because, naturally, I can relate to them better, which makes our whole work process flow with much more ease.
My end-goal is always to make sure you are 100% happy with your new brand so you can walk away feeling absolutely fantastic about the shiny new investment you have made for your business. 🙂
My design style:
Feminine, cute, clean + colorful vibes.
My Dream Clients
Female Beauty Biz Owners
Female Small Business Owners
Female Personal Brands
How I Can Help You
I specialize in branding + website design for female entrepreneurs and bloggers.
Basically, my job is to work 1-on-1 with you to learn more about who you are, what you do for business and what your brand's mission is. I then help you bring your ideas and visions to life by creating a beautiful and cohesive visual brand identity, one that better reflects the quality of your services or products, helps you look more professional, and best of all, helps you feel empowered to confidently market yourself to a higher-end client or audience.
Your visual branding includes all the things that make up the look and feel of your brand as a whole. Things like your logos, color palette, fonts, and signature design elements as well as other branded collaterals like flyers, business cards, social media post templates, etc.
In addition, I also help you create an online presence that not only looks professional but functions the way you want it to, meaning it helps you stand out, gets you noticed, attracts your ideal clients, increases your traffic and helps you make more money with less effort and stress. Your online presence includes things like branded social media profiles, a custom WordPress website or blog and SEO.
All of these things work together as a system and are essential if you truly want to take your business to the next level.
Are you ready to invest in your business and create a brand that truly reflects your own unique style, connects authentically with your ideal audience and helps you reach your version of success sooner?
You dream it.
Together we create + elevate it.
ADDITIONAL INSIGHTS + WISDOM
A LITTLE MORE ABOUT ME + MY ENTREPRENEURIAL JOURNEY
+ the recent rebrand
At the end of 2012, I quit my 9-5 graphic design job to start my own entrepreneurial journey.
I didn't know what I wanted to do exactly, all I knew was that I wanted to design stuff and create something that allowed me to have more freedom in my life. To me, this meant having a flexible schedule, being able to work from anywhere and being able to do work that I actually loved.
In addition, I wanted to find my purpose, I needed a challenge and I craved a business and lifestyle that brought me more happiness and less stress.
I BEGAN BY STARTING MY OWN DESIGN BUSINESS (THIS ONE)
My mission was to help local small businesses, entrepreneurs and start-ups with their graphic and website design needs, providing them with custom services for cheap, in hopes of being able to get more business (not the greatest idea, by the way.)
Within the first few months, I realized I had absolutely no clue what I was doing.
I didn't know how to get clients, how to price my services correctly, how to collect payments efficiently or how to run a business in general. I also didn't know how to design sites in WordPress, so I had to spend a lot of time learning how it all worked, on top of trying to figure out how to run a business.
RUNNING OUT OF TIME, MONEY + ENERGY
By June of 2013, six months in, I had burnt through my entire savings, so I went looking for some part-time work to help supplement my income.
But this only caused me more stress because I found myself trying to juggle too many things at once, not to mention I was literally working ALL-THE-TIME.
This was about the time when my health really started to decline. By August, I had gained about 20lbs., was majorly stressed out and was suffering from some massive insomnia issues (sleeping maybe 2-3 hours a night, if I was lucky.)
Needless to say, I was feeling pretty overwhelmed and ABSOLUTELY MISERABLE.
I remember asking myself how the f*ck was I supposed to keep this up? Also, how long was I going to be able to keep this up?
I also remember wishing I could find some sort of online guide that showed me the steps or a resource that provided me with some info and tips on how to start and grow a business (I didn't know much about blogging back then 🙁 ) . At the very least, I wished for a list of recommendations for tools and resources that would help me create and grow my business.
THEN I STARTED A BLOG
In June of 2014, a year and a half after I started my design business, I decided to start a personal blog, to help me process what I was going through in an effort to help me work through my struggles.
I also used it to share some of the behind the scenes experiences, struggles and discoveries of my own personal entrepreneurial journey, in an effort to inspire and motivate others to also go after everything they wanted in life.
My goal was to turn all negatives into positives.
HITTING ROCK BOTTOM
In December of 2014, six months later, and after 2 years of working my ass off and spinning my wheels, I found myself spiraling downward into the land of burnout.
I was out of energy, feeling my absolute worst and could not get out of bed for a week. I felt like I had failed at entrepreneurship, which made things even worse because no one wants to feel like they can't do something. Plus, all my hard work for 2 years straight was for nothing. And worst of all, all of my dreams of having my own successful business, being able to work from anywhere and finding my true happiness were all squashed. I was never going to be able to reach those goals.
I realized that week that I had just hit my personal rock bottom and decided to give up on this entrepreneurship thing. I was never going to be able to do it and it was time that I start looking for a 9-5 job.
BUT THEN I HAD AN IDEA
While I was laying around my apartment that week, wallowing in my own misery and overwhelming feelings of failure, I remembered something I had heard about how important SEO was for business (this is a way of optimizing your site to help your content get found online.)
I had this SEO book that a friend gave me when I first started out, yet I hadn't even opened it yet. I figured since I wasn't doing anything else that week, what better time than now to start reading it? What did I have to lose?
I ended up reading a good portion of the book and, to my surprise, I found that I actually understood it. Then I started applying what I learned to some new blog posts I was writing and made sure to include some affiliate links.
Almost immediately, I started seeing more traffic on my sites.
And then the money started rolling in.
Over the next few months, large chunks of money started showing up in my bank account, pretty much every week, from income I had made through various affiliate links and referral codes.
I was making more money, in less time and with a whole lot less effort (that's what we call passive income.)
And thanks to SEO, the whole process felt almost effortless!
Learning how to do SEO (and applying it) was my big turning point and because of it I never ended up having to go back to a 9-5 job. In fact, I ended up quitting all of my side jobs a year later and by 2016 I was fully working only for myself, doing what I loved and from wherever I wanted (H-E-L-L-O TRAVEL BUG.)
THEN I CREATED 2 MORE BLOGS
Once I realized how awesome SEO and blogging was for passive income, I wanted to find new ways to increase that awesomeness.
So in 2016, I decided to take 2 of the topics that were doing really well on my personal blog and created 2 more spinoff niche blogs that were only about those particular topics.
These both ended up doing really well and continue to make me a good amount of passive income to this day!
INVESTING IN YOUR BUSINESS IS WAY MORE REWARDING THAN BEING CHEAP
I'm pretty conservative with my money and I don't like spending it on things I can do myself, however, I've realized over time that once I have the know-how, I can make bigger money, that much sooner and the cost of whatever it was that helped me learn has usually paid for itself, and then some, almost immediately.
That being said, after the results I got from SEO and blogging, I decided to prioritize business investments.
I used a lot of the money I was making from passive income and started putting it towards anything that helped me and my business grow faster.
One of the biggest investments I made, was an online business and blogging course for $500. This course taught me things like how to define my niche and target market, how to brand myself better, be more productive, create systems of automation, grow my traffic online and strategize better overall (to name a few.)
It was one of the best investments I ever made and since then I've been able to see continual improvements in all of my blogs and businesses, as well as my general lifestyle.
To this day, I continue to invest in all sorts of ebooks, business books, webinars and other online courses simply because I love to learn and I love the process of continually improving! Plus, staying on top of trends helps increase my wisdom, which in turn, helps me help others better!
And the icing on the cake? All of these things can be used as business expenses! 🙂
THE IMPORTANCE OF DEFINING YOUR NICHE AND TARGET AUDIENCE
Initially, my target audience was any small business, entrepreneur or start-up and my goal was to provide custom design services at cheap prices. I simply wanted people to walk away with something amazing and to feel like they just got a great deal.
My first few years in business, I would do any kind of random design job (even things I didn't know how to do/like to do,) for cheap and for anyone who contacted me, simply because I felt like I was lucky enough just to have someone want to work with me! I only accepted those projects because, frankly, I was desperate. I desperately needed money to pay my bills.
There were a few problems with this: I was getting lower-quality clients who demanded more of me, yet paid me less and usually not on time. Also, they never really seemed to appreciate my ideas or my work, which really sucked after working my ass off for them.
Talk about draining and selling myself short.
For a while, I absolutely hated doing design work for clients. So much so that I actually stopped all client work at the end of 2016.
This was when I decided it was time for me to take a break to do some self-reflecting and soul-searching. I needed to work on gaining some clarity on what I truly wanted to be doing and who I truly wanted to be helping.
I knew I could create (and desperately wanted to create) quality work that went above and beyond people's expectations (because that's just how I roll,) but I needed to work on projects I actually liked doing and naturally excelled at.
I also knew that because of this, I deserved more. More money, better clients, happier experiences and to make a bigger impact!
During the first half of 2017, I realized that I didn't want to stop designing or being creative, as that was my true passion, but I did want to do work that was more fulfilling. Something that was bigger and more impactful.
So, as I learned in that online blogging and business course I took, I knew my next step was to define my target audience.
I started by writing down exactly what I imagined my dream client to be like, which included things like their age, gender, marital status, current occupation, income level, personality, philosophies they live by, dreams or fears they have, their interests and their pain points.
Then I did some reflecting on all of my past experiences and things I've learned through my multiple businesses.
Some factors I put into consideration:
- As an introvert, I crave deeper connections with people, people I can relate to
- I prefer quality over quantity
- I don't like doing small, random projects for strangers because it doesn't feel fulfilling for me. When I don't know someone, it's harder for me to understand their personality and style and therefore it takes more work and time to create what they are looking for, which can be really frustrating
- I like working with women because, naturally, I can relate to them better, which makes our work process flow better
- My style has more of a feminine nature to it
After reflecting on all of these things, I realized that the type of people I truly enjoy connecting and collaborating with are other aspiring female entrepreneurs and bloggers who are chasing their own dreams and doing whatever it takes to create a business for themselves that makes them feel happy and totally fulfilled!
AND SO I SET FORTH TO DO A REBRAND
I spent most of 2017 rebranding this business for my dream audience and clientele:
Ambitious ladies who had tons of ideas, drive and motivation, who had similar dreams of creating more freedom and flexibility in their life, but who felt lost in the whole process of creating and building a business.
My new goal was to create the thing I had always wished for from the beginning.
A design and marketing resource to help ambitious women create + elevate their dream business.
I also remember feeling very lonely during my entrepreneurial journey and always wished I knew how to find more like-minded female entrepreneurs to provide support and guidance where I needed it.
So I decided to create that, too (see Ambitious Unicorns.)
My new vision going forward is to catalogue all of the things I've learned about design, marketing, business and blogging over the past few years and have this whole site become a resource for female entrepreneurs and bloggers, to help them feel more confident and empowered to rise up and create successful businesses around their passions.
Oh yeah, and I plan on making it FUN and SIMPLE to understand!
And boom! Just like that, my new vision is in flight!
Want to learn more about me + get some insights on what it’s like to be an entrepreneur?
I’ve spent the past few years documenting the ups and downs of my own entrepreneurial journey on my personal blog.
Below are some links to things I’ve written that I thought could be beneficial to my fellow female entrepreneurs out there.
Stay Committed and Always Take the High Road – July 22, 2014
How Hard it is to Stay Strong – December 9, 2014
What I Learned After Hitting My Rock Bottom – June 17, 2015
Two Major Ways Blogging Helped Me Pull Myself Out of Depression – December 21, 2015
How I Fired a Bad Client and the Lessons I Learned – March 27, 2016
Revamping my Blog: Design Changes + More Focused Content – August 17, 2016
The Steps I Took that Helped Me Work Less and Earn More in 2016 – August 24, 2016
How to Deal with Haters and Rise About Their Toxicity – September 4, 2016
What Could I Create with a Full Force of Energy and Focus? – November 23, 2016
If You Want to be Successful You Need to Be a Quitter – December 23, 2016
What is Passive Income? – January 9, 2017
My 2016 Yearly Review + My Goals for 2017 – January 29, 2017
3 Reasons Why I’ve Been Working so Hard Lately – April 2, 2017